Quint Studer and John Appleyard share a deep love of our community. While Quint focuses his tremendous energy on Pensacola’s future and moving our community forward, Mr. A is steeped in its past and spends much of his time exploring how we got where we are.

So the question is, what happens when you pair Pensacola’s leading entrepreneur with its leading historian?

The answer is a series of ads that celebrate the legacy of prominent Pensacola families and the contributions they’ve made to our community.

It all started when our Agency was working with the Pensacola Children’s Chorus on marketing materials for the return of “SEAPLANE, An All American Musical,” written by Carolyn and Jack Fleming. As a companion piece, Quint asked us to create full page ads saluting the Flemings to run in the Pensacola News Journal and Independent News. The ads highlighted the Flemings’ accomplishments and featured photos of the couple, both present-day and from their illustrious past. The ads were a hit with the community, and Quint decided that we should expand the idea and salute other difference makers.

That was nearly a year ago. Since then, we have run 20+ ads detailing the stories of how Pensacola’s first-generation families got their start here and the important ways they have made our community better and stronger.

Sometimes our staff researches and writes the stories, but more often than not, Mr. A composes them on his trusty 1954 Royal manual typewriter. Some stories are very personal to Mr. Appleyard, such as the one he wrote about his dear friend Roy Hess, who reportedly had an open copy of one of Mr. A’s mysteries on the seat next to him when his plane went down in 2002. Others celebrate families who made their mark in real estate, medicine, banking and retail. Still others honor those who devoted their lives to helping others through churches, public service and civic organizations.

Along the way, we learned about some of Pensacola’s most beloved multi-generational businesses, like Joe Patti Seafood, Elebash’s Jewelers, Pensacola Hardware and Renfroe’s Pecans. We delighted in trivia, such as how partners J.M. Coe and C.W. Lamar flipped a coin to see which would gain ownership of the Pensacola Opera House or the poster business that would eventually become one of the nation’s largest outdoor advertising firms.

We got the lowdown on local leaders whose names adorn our parks, plazas and streets. We discovered how some of our most well-known local families—Bear and Kugelman, Lamar and Switzer, Greenhut and Rich—joined forces and how those unions helped Pensacola grow and prosper.

I don’t know about y’all, but I’m ready for the next story.

In the meantime here’s a look back at The Eugene and Ann Elebash Family. If you have a suggestion for a family to feature, email Quint@quintstuder.com. Stay tuned for more!

About Heather Carroll

Heather Carroll joined the Agency in 1996 and is involved with nearly every aspect of copywriting and content development, including print, PR, television, radio, digital and social media. She graduated from Pensacola Junior College with honors and went on to attend the University of West Florida. She has 20 years’ experience as a copywriter/editor and project manager.

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