Joining the Appleyard Agency in early 2008, Dana brings her passion for media with over 30 years of marketing experience and 3 careers in this Industry: Advertising Agencies, National Rep Firm, and Broadcast Stations.
She began her career with an international agency DMB&B, working with various clients in multiple categories: Anheuser-Busch, General Motors, Procter & Gamble, General Foods, Amoco, Red Lobster, and M&M Mars to name a few.
Dana manages the client’s media buying and planning needs thru extensive data research and viewing trends. Based on the client’s strategies and needs, broadcast and cable campaigns are then tailored and strategically placed to ensure the maximum media effectiveness.
Dana Wiggins