Appleyard began working with the McDonald’s Mobile-Pensacola Co-Op 20 years ago. Other co-ops began to notice the quality of our work and the results we get, and over the years, we have expanded our reach to co-ops that cover much of the Gulf Coast region, including Biloxi-Gulfport, Laurel-Hattiesburg, Alexandria and Baton Rouge. Our work for McDonald’s encompasses every aspect of marketing, from design, production and placement
of all outdoor, radio, television and animated digital online advertising to managing each store’s POP, public relations and social media accounts. We also assist Ronald McDonald House Charities of Northwest Florida with design and production of fundraising materials throughout the year. Most recently, we have helped launch successful campaigns for All Day Breakfast and the McPick 2.
Event PR and Promotion
Sweet Tea Campaign
Sweet Tea is the drink of choice for thirsty folks across the South. Appleyard created a charming and effective “Sip Sweetly” outdoor and animated digital ad campaign for our McDonald’s co-ops. Soon enough, co-ops across the Southeast region took notice and began asking to partake. Like all good Southerners are taught to be, we were hospitable in sharing our refreshing creative.
All Day Breakfast Campaign
Another national campaign from McDonald’s Corporate was All Day Breakfast (ADB). The launch was regional, and in the Southeast, the ADB menu was centered around biscuit sandwiches and included other breakfast favorites like Hotcakes & Sausage, Hash Browns and eventually McGriddles. Using supplied imagery and graphics, Appleyard Agency produced a smorgasbord of scrumptious ads, including outdoor, TV commercials and animated digital ads. We also created market-specific ADB ads, such as the one shown here, which was specially designed for the LSU Baseball Program.
The McPick 2 Campaign
McDonald’s launched a national value campaign called “McPick 2.” To produce the creative for various McPick 2 ad campaigns, we had still images of meals and food items and a McPick 2 graphic from McDonald’s Corporate. Sensing an opportunity to add value and verve to the campaign materials, particularly the animated digital ads, our digital artists pulled apart the static McPick 2 graphic and then animated its various pieces into eye-catching graphics that helped drive home both the message and price point.