December 13, 2017
Location-Based Advertising: All Aboard for Success!
“Location, location, location” no longer applies only to real estate. With today’s mobile GPS technologies,…
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November 9, 2017
Field of Screams: Anatomy of a Wicked Good Win-Win Community Event
What we hope will be the first annual Field of Screams event was a frightfully…
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October 11, 2017
Everything You Need to Know About Native Advertising
Okay, maybe “everything” is a slight exaggeration, but we’ve worked up some interesting tidbits for…
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August 25, 2017
Why You Need to Add Promotional Items to Your Marketing Mix
When we discuss marketing strategies with our customers, promotional items are often part of the…
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December 29, 2016
5 New Year’s Resolutions Every Business Owner Should Make
With many people out on holiday, late December is the perfect time to reflect on…
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September 29, 2016
ZMOT: Navigating the Vast New Landscape Between Advertisement and Purchase
Out in Commerce Town, there’s a new sheriff patrolling Market Street, and its name is…
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September 20, 2016
Jingle All the Way: Hitting the Right Notes to Make Advertising Jingles Effective
I grew up in the 1970s, when the TV and radio airwaves were chock-a-block full…
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September 13, 2016
Space Sells: Get More Attention for Your Digital Ads and Outdoor with Less
Over the weekend, I ran across a phrase that really struck me: “visual noise.” Believe…
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August 29, 2016
Digital Advertising & Viewability
What is viewability? Viewability is an online advertising metric that aims to track only impressions…
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August 6, 2016
The Family Legacy Ads of Pensacola
Quint Studer and John Appleyard share a deep love of our community. While Quint focuses…
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