September 20, 2016
Jingle All the Way: Hitting the Right Notes to Make Advertising Jingles Effective
I grew up in the 1970s, when the TV and radio airwaves were chock-a-block full…
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September 13, 2016
Space Sells: Get More Attention for Your Digital Ads and Outdoor with Less
Over the weekend, I ran across a phrase that really struck me: “visual noise.” Believe…
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August 29, 2016
Digital Advertising & Viewability
What is viewability? Viewability is an online advertising metric that aims to track only impressions…
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August 13, 2016
Stranger Things: Dispatches from the Outer Reaches of Typography (and Grammar)
The other night, my husband and I sat down to watch “Stranger Things” on Netflix.…
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August 6, 2016
The Family Legacy Ads of Pensacola
Quint Studer and John Appleyard share a deep love of our community. While Quint focuses…
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July 29, 2016
Pensacola’s New Team – The UWF Argonauts
I don’t know about you, but I am beyond ready for some football. The South…
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July 20, 2016
The Appleyard Storytelling Cottage
What do you get when you combine John Appleyard with an 1880s-era home on Zaragoza?…
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