December 29, 2016
5 New Year’s Resolutions Every Business Owner Should Make
With many people out on holiday, late December is the perfect time to reflect on…
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November 28, 2016
A Big Celebration: Mr. A’s Birthday & The Cubs World Series Win
On November 2, 2016, the world watched as the Chicago Cubs won their first World…
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September 29, 2016
ZMOT: Navigating the Vast New Landscape Between Advertisement and Purchase
Out in Commerce Town, there’s a new sheriff patrolling Market Street, and its name is…
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September 20, 2016
Jingle All the Way: Hitting the Right Notes to Make Advertising Jingles Effective
I grew up in the 1970s, when the TV and radio airwaves were chock-a-block full…
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September 13, 2016
Space Sells: Get More Attention for Your Digital Ads and Outdoor with Less
Over the weekend, I ran across a phrase that really struck me: “visual noise.” Believe…
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August 29, 2016
Digital Advertising & Viewability
What is viewability? Viewability is an online advertising metric that aims to track only impressions…
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August 13, 2016
Stranger Things: Dispatches from the Outer Reaches of Typography (and Grammar)
The other night, my husband and I sat down to watch “Stranger Things” on Netflix.…
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August 6, 2016
The Family Legacy Ads of Pensacola
Quint Studer and John Appleyard share a deep love of our community. While Quint focuses…
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July 29, 2016
Pensacola’s New Team – The UWF Argonauts
I don’t know about you, but I am beyond ready for some football. The South…
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