She began her career with an international agency DMB&B, working with various clients in multiple categories: Anheuser-Busch, General Motors, Procter & Gamble, General Foods, Amoco, Red Lobster, and M&M Mars to name a few.
Dana manages the client’s media buying and planning needs thru extensive data research and viewing trends. Based on the client’s strategies and needs, broadcast and cable campaigns are then tailored and strategically placed to ensure the maximum media effectiveness.
John Appleyard attended Northwestern University School of Journalism, Oxford University, and the University of Delaware where he earned a Bachelor’s degree, graduating with honors in 1947. After college, he worked for Armstrong World Industries and was a partner in the public relations firm of Justin Weddell & Associates. In 1958, he served as State Director for the Florida Quadricentennial Commission. In 1959, he and his wife Eleanor founded the John Appleyard Agency, Inc. and served as CEO until 1993 when his son, Dick, took the reins. He also served as president and CEO of Healthcare Research & Development Institute from 1967-1992, when Diane Appleyard became president. One of the region’s foremost storytellers, John Appleyard has published more than 100 books, including histories of prominent local families, novels and non-fiction works detailing the area’s rich history, and a series of more than 100 mysteries involving two 1900s-era Pensacola policemen. He has authored histories and produced films for local businesses such as Baptist Hospital, First United Methodist Church, the Medical Center Clinic, the Lewis Bear Company, the T.R. Miller Company, Pensacola Junior College, the Pensacola YMCA, the Escambia County School System and First Presbyterian Church. He also wrote the plays “The Second Great Document” and “The Third Great Document” and numerous radio enactments and plays dealing with local and regional history. He and his clients were recipients of over 100 Freedom Foundation medals and awards for patriotic presentations.
Sales of John’s books benefit numerous local charities and causes such as WEAR-TV’s Community Caring at Christmas, the United Way, and the Arthritis Foundation. With the help of sponsors, John has also donated thousands of books to local public schools. His latest works include a series of reader-coloring books prepared for public school fourth grade students.