Dick Appleyard, President

DICK APPLEYARD
PRESIDENT

Dick Appleyard’s success in business began on the basketball court. College coaches like Dean Smith and C.M. Newton recruited him because of his creativity on the court, his commitment to hard work, and his ability to make others successful. When he completed his college career and earned his MBA, he transferred those skills to advertising. His hard work, dedication, and unparalleled ability to “assist” others were focused on ideas and solutions for business, individuals and community services. Great floor leaders in basketball need to understand the competition and anticipate the future. Under his leadership, the Appleyard Agency has grown to meet the demands of the future with a production facility and a fully staffed digital and social media department. The Agency client list reads like a who’s who of great local and national brands. These brands rely on the Appleyard Agency as their marketing partner because of the great team of highly skilled players and the floor leader who keeps the team focused on making clients successful.

Bart Rowell, The APP Manager

BART ROWELL
THE APP MANAGER

Bart Rowell has been with the Agency since 2006. His duties include copywriting, ad traffic management, and project management. He works with our internal production team and other audio and video production studios throughout the region to deliver television and radio advertisements that air along the Gulf Coast. He graduated with a Telecommunications degree from the University of West Florida.

Dana (Custom)

DANA WIGGINS
BROADCAST AND CABLE DIRECTOR

Joining the Appleyard Agency in early 2008, Dana brings her passion for media with over 30 years of marketing experience and 3 careers in this Industry: Advertising Agencies, National Rep Firm, and Broadcast Stations.
She began her career with an international agency DMB&B, working with various clients in multiple categories: Anheuser-Busch, General Motors, Procter & Gamble, General Foods, Amoco, Red Lobster, and M&M Mars to name a few.
Dana manages the client’s media buying and planning needs thru extensive data research and viewing trends. Based on the client’s strategies and needs, broadcast and cable campaigns are then tailored and strategically placed to ensure the maximum media effectiveness.

Susan Suggs, Art Department Manager

SUSAN SUGGS
ART/CREATIVE PROJECT MANAGER

Susan supports the design, writing and production of print and digital advertising, brochures and direct mail. She brings twenty years of experience in marketing and is an accredited member of the Public Relations Society of America. She holds a journalism degree from the University of Nebraska-Lincoln.

Kate Appleyard VanMeter, Social Media Coordinator

KATE APPLEYARD VANMETER
SOCIAL MEDIA COORDINATOR

Kate is responsible for setting up and maintaining social media accounts for several of our clients, as well as our Agency. She develops content, posting calendars and schedules regular online posts to all social media outlets. She also handles monitoring and reporting for social media activity.

Kära Porch, Digital Artist

KÄRA PORCH
DIGITAL ARTIST

A Pensacola native, Kära graduated from Pensacola Junior College before moving on to the Santa Fe University of Art and Design in New Mexico, where she earned her B.A. in Moving Image Arts. While in college, Kära took the Opportunity to study abroad in New Zealand and received an additional diploma in 3D Animation from the Media Design School in Auckland. Prior to joining Appleyard Agency, Kära worked as a Production Assistant at WSRE/PBS. She works in The APP and specializes in all aspects of video production, including film editing, motion graphics, and 2D and 3D animation.

Carol Estrada, Courier

CAROL ESTRADA
COURIER

Carol Estrada is the public face of Appleyard Agency. She retired from a 30-year telecommunications career in 2002, taking computer courses and spending more quality time with her family. Finding herself with some extra time, Carol joined Appleyard Agency in November 2004. You may see her around town, shuttling important documents between the Agency and our clients.

Jeanie Hufford, COO / Radio Buying

JEANIE HUFFORD
COO / RADIO BUYING

A graduate of the University of Florida with a B.A. in English, Jeanie is a 20-year veteran of broadcasting. Prior to working at Appleyard Agency, she managed radio stations in Mobile, Alabama, as well as Pensacola and Panama City, Florida. Her role at the Agency as Operations Manager includes management and coordination between departments, supervision of media buying, and account service.

Leslie Appleyard, TV Creative

LESLIE APPLEYARD
TV CREATIVE

A Pensacola native, Leslie returns home and joins the Agency with extensive experience in television production, arts and communications. Leslie has worked as a Producer in reality television in New York, Los Angeles and most recently Austin, TX. She directed shows, including MTV’s “Teen Mom 2,” TLC’s “My 600 Lb Life,” and HGTV’s “Flea Market Flip” among others. She is a graduate of Emerson College in Marketing Communications and Journalism, having also studied at NYU and North Carolina School of the Arts.

Riannon Boven, POP / Outdoor Media

RIANNON BOVEN
POP / OUTDOOR MEDIA

Riannon joined Appleyard in November 2007. She is a graduate of the University of West Florida where she earned a degree in Advertising with a minor in Marketing and a certificate in Sales Management. She is responsible for creative development and production coordination of POP communications and outdoor media for the McDonald’s account.

Heather Carroll, Copywriter

HEATHER CARROLL
COPYWRITER

Heather Carroll joined the Agency in 1996 and is involved with nearly every aspect of copywriting and content development, including print, PR, television, radio, digital and social media. She graduated from Pensacola Junior College with honors and went on to attend the University of West Florida. She has 20 years’ experience as a copywriter/editor and project manager.

Nicole May, Social Media Support

NICOLE MAY
SOCIAL MEDIA SUPPORT

The friendly face and voice at the Agency front desk in the morning is Nicole May. A graduate of Florida State University, Nicole earned her bachelor’s degree in marketing and has 11 years of local retail financial experience. She volunteers at the Dixon Christian School of the Arts and is a member of National Coalition of 100 Black Women, a non-profit organization whose members address issues in their community promoting gender and racial equality.

George Saunders, Bookkeeper

GEORGE SAUNDERS
BOOKKEEPER

George Saunders joined Appleyard in September 2008 with an extensive background in accounting/bookkeeping. Prior to joining the Appleyard team, George owned a successful automotive parts business, served as CFO of Hospice/VNA of the Florida Keys and was finance manager of Rebuild Northwest Florida. He graduated from Florida Keys Community College in Key West, where he earned A.S./A.A. degrees in Business Management/Accounting. George assists with the bookkeeping functions and budget tracking of various clients for the Agency.

LIZ PELT
SENIOR ACCOUNT MANAGER/DIGITAL MEDIA LEAD

Liz serves as Account Lead for many of the Agency’s largest and most prestigious clients, including Visit Pensacola, Dr Pepper, Covenant Care, Quint and Rishy Studer and the Pensacola Blue Wahoos, just to name a few. Day to day, she oversees everything from client relations and project management to budget allocation and media buying to PR and event planning and finally to reporting and billing. For Visit Pensacola, she collaborates with five local agencies to manage production and implementation of creative campaigns, and to develop and present monthly reporting on effectiveness and impact of advertising. For Sacred Heart Health System, she coordinates efforts with their in-house marketing department to ensure brand consistency across all regions and satellites. For Dr Pepper, she manages all creative and production for radio, digital and social campaigns across all demographic markets (General, African-American and Hispanic). In addition, she supervises all aspects of our Digital Marketing services (websites, digital advertising, social media), including planning, budget management, creative direction, buying and reporting. Liz graduated from Florida State University with a Bachelor’s degree in Consumer Science and a minor in Merchandising. She joined Appleyard Agency more than six years ago, bringing with her years of experience in account management, consumer product positioning, digital and social media marketing, public relations and more. Her talents and leadership skills are invaluable in building relationships with clients and vendors alike.

Jason Richoux, Account Service

JASON RICHOUX
ACCOUNT SERVICES

Jason is a New Orleans native who joins the Agency with experience working as a regional marketing manager with the McDonald’s Corporation for 2 years and as an agency account supervisor for local McDonald’s owners along the Gulf Coast for 6 years. After graduating from McNeese State in 2002, Jason attended the University of New Orleans where he received his MBA with a concentration in marketing. While completing his MBA, Jason began his agency life at a small boutique agency, specializing in franchise marketing and development.

Chitra Carroll, Art Director

CHITRA CARROLL
ART DIRECTOR

With more than 20 years’ experience in her field, Chitra is a highly-respected graphic artist with a strong eye for design. Her work has earned a number of awards. Before joining Appleyard Agency in 1995, she worked as a graphic artist at Lintas and served as Art Director for both Ogilvy & Mather in Bombay and Creative Advantage in Little Rock, Arkansas.

Allison Mercer, Social Media/Twitter

ALLISON MERCER
SOCIAL MEDIA / TWITTER

Allison joins the Agency with experience in social media, brand strategy, event planning, digital advertising and analytics. Her background includes managing marketing and communications for a Virginia vineyard, as well as serving as account/traffic manager and producer in agency and corporate roles. Originally from Pittsburgh, Allison received her B.A. in Communications/ Journalism from Shippensburg University and is pursuing a Master’s degree in Integrated Marketing Communications. She volunteers her time for Dogs on Deployment as a board member and director of marketing.

Karah Hobbs, Print Media Coordinator

KARAH HOBBS
PRINT MEDIA COORDINATOR

Karah graduated from Pensacola Junior College with a degree in Photographic Technology. She joined the Agency’s Art Department in spring 2007, and her duties include ad traffic and art department billing, as well as some copywriting and editing.

Mr. Appleyard, Founder & Author

JOHN APPLEYARD
FOUNDER / AUTHOR

John Appleyard attended Northwestern University School of Journalism, Oxford University, and the University of Delaware where he earned a Bachelor’s degree, graduating with honors in 1947. After college, he worked for Armstrong World Industries and was a partner in the public relations firm of Justin Weddell & Associates. In 1958, he served as State Director for the Florida Quadricentennial Commission. In 1959, he and his wife Eleanor founded the John Appleyard Agency, Inc. and served as CEO until 1993 when his son, Dick, took the reins. He also served as president and CEO of Healthcare Research & Development Institute from 1967-1992, when Diane Appleyard became president. One of the region’s foremost storytellers, John Appleyard has published more than 100 books, including histories of prominent local families, novels and non-fiction works detailing the area’s rich history, and a series of more than 100 mysteries involving two 1900s-era Pensacola policemen. He has authored histories and produced films for local businesses such as Baptist Hospital, First United Methodist Church, the Medical Center Clinic, the Lewis Bear Company, the T.R. Miller Company, Pensacola Junior College, the Pensacola YMCA, the Escambia County School System and First Presbyterian Church. He also wrote the plays “The Second Great Document” and “The Third Great Document” and numerous radio enactments and plays dealing with local and regional history. He and his clients were recipients of over 100 Freedom Foundation medals and awards for patriotic presentations.

Sales of John’s books benefit numerous local charities and causes such as WEAR-TV’s Community Caring at Christmas, the United Way, and the Arthritis Foundation. With the help of sponsors, John has also donated thousands of books to local public schools. His latest works include a series of reader-coloring books prepared for public school fourth grade students.

Mike McDuff, Account Services / Outdoor Media

MIKE MCDUFF
ACCOUNT SERVICES / OUTDOOR MEDIA

Mike McDuff graduated from the University of West Florida, where he earned a B.S.B.A. in Marketing and a minor in Business Management with an emphasis on sales and supply chain logistics. Mike joined Appleyard Agency in 2006 and serves as the Team-Lead and Research Analyst for the McDonald’s account as well as the Agency’s Outdoor Media Coordinator.

Jami Sanderson, Graphic Artist

JAMI SANDERSON
GRAPHIC ARTIST

Jami Sanderson came to Appleyard Agency in 2000 and has more than 30 years’ experience as a graphic designer, pre-press & production manager and direct-marketing director. She has well rounded technical training in many computer programs and expert photo scanning retouching skills. In addition to designing for print media, Jami has updated her skills to include the design and creation of digital banner ads.

London Bounds, Public Relations/Social Media

LONDON BOUNDS
PUBLIC RELATIONS / SOCIAL MEDIA

London has 15 years of experience in account management, public relations and communications. She has a bachelor’s degree in psychology with an emphasis in marketing from Mississippi State University. London rejoins the Agency to assist local McDonald’s co-op owners and other clients with social media and public relations.

Chase Gatyas, New Media Artist

CHASE GATYAS
NEW MEDIA ARTIST

Chase handles interactive media, including website design and video editing, as well as social media and search engine optimization. After serving four years in the United States Navy, including two tours in Operations Iraqi and Enduring Freedom, Chase attended Full Sail University, graduating with a degree in digital media and serving as a digital video instructor. Prior to joining the Agency in 2011, he was the front-end designer/developer for a Boca Raton-based online retailer.

Eva Chastain, Bookkeeper

EVA CHASTAIN
BOOKKEEPER

Eva Chastain has over 25 years of experience with Appleyard Agency working in a variety of phases. In addition to her bookkeeping duties, Eva assists customers with their specialty and promotional item needs.

Carolyn Appleyard, Financial Manager

CAROLYN APPLEYARD
FINANCIAL MANAGER

A graduate of the University of West Florida, Carolyn has an M.A. in accounting and B.S. in Vocational Education. She has served as the comptroller and strategic planner for the agency for the past twenty years. Prior to joining Appleyard Agency, Carolyn worked with the Saltmarsh accounting firm. She also has experience in banking and teaching. Carolyn served as chairman of the Habitat for Humanity Board of Directors. She helped establish REBUILD Northwest Florida, a community effort launched after the area was devastated by Hurricane Ivan in 2004, coordinating recovery efforts for low-income residents. She was a founding board member of Impact 100 Pensacola Bay Area and is dedicated to improving the way of life for many in Northwest Florida.