Alison has more than 10 years of experience in retail and corporate marketing. After studying biology at the College of Charleston, Alison discovered her passion for all things marketing. She transferred to the University of North Florida and graduated cum laude with a bachelor’s degree in Communications with a concentration in Advertising.
Alison and her family moved to Pensacola from Indiana in late 2017. Prior to joining Appleyard, she served as Retail Marketing Manager for IGT Indiana, working on behalf of the Indiana State Lottery Commission, for approximately 4500 retail locations that generated over $1 billion in annual revenue. Before that, Alison was the Media and Marketing Director for GATE Petroleum Company in Jacksonville, Florida.
At Appleyard, Alison serves as an Account Executive and supervises our Digital Marketing efforts, including strategy, creative direction, buying and reporting, to provide turnkey marketing solutions to drive business needs.
Originally from Ponte Vedra Beach, Florida, Alison and her husband are happy to be back in their home state and closer to family. The couple have a young son and a dog. When she’s not working, Alison enjoys spending time with family, interior decorating, and sailing in the British Virgin Islands.
She began her career with an international agency DMB&B, working with various clients in multiple categories: Anheuser-Busch, General Motors, Procter & Gamble, General Foods, Amoco, Red Lobster, and M&M Mars to name a few.
Dana manages the client’s media buying and planning needs thru extensive data research and viewing trends. Based on the client’s strategies and needs, broadcast and cable campaigns are then tailored and strategically placed to ensure the maximum media effectiveness.
A Pensacola native, Brett graduated from Pace High School in 2005 before moving on to the Florida State University College of Business, where he earned a bachelor’s degree in Business Management in 2009.
A self-professed music nut, Brett grew up a classic rock fan, but didn’t grasp the full power of the art until his time at FSU, where he took full advantage of free student concerts. The day after graduation, Brett embraced the Kerouac spirit with a cross-country trip to Colorado, where he hopped on board as a digital marketing intern with independent label SCI Fidelity Records.
That experience was invaluable, but he shortly traded snow for sand and the good old-fashioned southern comfort only home can provide. After returning to Pensacola, Brett worked for Hobbs Automotive Marketing, 2010-2015, and served as Director of Digital Marketing for Innisfree Hotels, 2016-2017.
Prior to joining Appleyard, Brett worked as a digital specialist for Sandy Sansing Automotive, where he oversaw every aspect of digital advertising for 12 different brands and 11 local dealerships. As part of Appleyard’s Digital Media team, Brett brings a wealth of experience in digital design and execution, an appreciation for the power of collaboration and a DIY attitude that is evident in his work, which can be found stamped across the region’s digital landscape.
In his free time, Brett lives and breathes the Pensacola live music scene. Most of his friends are in bands, for better or worse. If you go to many concerts in town, you’ve probably seen him shamelessly bouncing around. When not at local concerts, Brett can be found in his backyard hammock or knee-deep in the vinyl collection that eats up more of his monthly budget than he cares to admit.
Lauren graduated from the University of Central Florida with a bachelor’s degree in Marketing and a minor in Hospitality. Her love of travel led to an internship with Royal Caribbean Cruise Line, where she helped manage their social media platforms and developed a love of social media and a passion for Facebook and its capabilities.
Lauren began her professional career in social media marketing at the Nissan North America Headquarters in Franklin, Tennessee. In 2017, Lauren and her husband moved to Pensacola, where she began work at Sandy Sansing Automotive, managing social media marketing for 12 different brands and 11 local dealerships.
Lauren joined Appleyard’s Social Media Marketing team in 2018. In addition to producing and managing social media content and advertising, she helps manage co-op advertising and compliance efforts.
Originally from Jacksonville, Lauren is excited to be back in the Sunshine state near Pensacola’s beautiful beaches. She and her husband have an Australian Shepherd puppy named Maverick, who is the family’s center of attention. Outside work, Lauren enjoys baking cupcakes, traveling and spending time with friends, family and her congregation at church, where her husband serves as minister.
John Appleyard attended Northwestern University School of Journalism, Oxford University, and the University of Delaware where he earned a Bachelor’s degree, graduating with honors in 1947. After college, he worked for Armstrong World Industries and was a partner in the public relations firm of Justin Weddell & Associates. In 1958, he served as State Director for the Florida Quadricentennial Commission. In 1959, he and his wife Eleanor founded the John Appleyard Agency, Inc. and served as CEO until 1993 when his son, Dick, took the reins. He also served as president and CEO of Healthcare Research & Development Institute from 1967-1992, when Diane Appleyard became president. One of the region’s foremost storytellers, John Appleyard has published more than 100 books, including histories of prominent local families, novels and non-fiction works detailing the area’s rich history, and a series of more than 100 mysteries involving two 1900s-era Pensacola policemen. He has authored histories and produced films for local businesses such as Baptist Hospital, First United Methodist Church, the Medical Center Clinic, the Lewis Bear Company, the T.R. Miller Company, Pensacola Junior College, the Pensacola YMCA, the Escambia County School System and First Presbyterian Church. He also wrote the plays “The Second Great Document” and “The Third Great Document” and numerous radio enactments and plays dealing with local and regional history. He and his clients were recipients of over 100 Freedom Foundation medals and awards for patriotic presentations.
Sales of John’s books benefit numerous local charities and causes such as WEAR-TV’s Community Caring at Christmas, the United Way, and the Arthritis Foundation. With the help of sponsors, John has also donated thousands of books to local public schools. His latest works include a series of reader-coloring books prepared for public school fourth grade students.