Dick Appleyard

President

Dick Appleyard’s success in business began over 50 years ago on the basketball court. College coaches like Dean Smith and C.M. Newton recruited him because of his creativity on the court, his commitment to hard work, and his ability to make others successful. When he completed his college career and earned his MBA, he transferred those skills to advertising. His hard work, dedication, and unparalleled ability to “assist” others were focused on ideas and solutions for business, individuals and community services. Great floor leaders in basketball need to understand the competition and anticipate the future. Under his leadership, the Appleyard Agency grew to meet the demands of the future with a production facility and a fully staffed digital and social media department. The Agency client list read like a who’s who of great local and national brands. These brands rely on the Appleyard Agency as their marketing partner because of the great team of highly skilled players and the floor leader who keeps the team focused on making clients successful.

When Dick was playing ball the shorts were short, there was no three point play and dunking was illegal. The changes to the game have been almost as dramatic as the changes to the advertising world. When he started his business, the ad game was limited to print, outdoor, radio and TV. Appleyard adapted to the changes in the agency game by installing the first radio recording studio, the first in-house video production studio, one of the first in-house social media teams.

His vision for delivering more to clients inspired the merger with Duncan McCall Advertising in 2024. The full roster is set, with an in-house digital strategy and media buying departments. A great player adapts to the times, reads the market and the business, and anticipates changes. Appleyard Duncan McCall continues to do this for its clients and the community we serve.

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