Dick Appleyard’s success in business began on the basketball court. College coaches like Dean Smith and C.M. Newton recruited him because of his creativity on the court, his commitment to hard work, and his ability to make others successful. When he completed his college career and earned his MBA, he transferred those skills to advertising. His hard work, dedication, and unparalleled ability to “assist” others were focused on ideas and solutions for business, individuals and community services. Great floor leaders in basketball need to understand the competition and anticipate the future. Under his leadership, the Appleyard Agency has grown to meet the demands of the future with a production facility and a fully staffed digital and social media department. The Agency client list reads like a who’s who of great local and national brands. These brands rely on the Appleyard Agency as their marketing partner because of the great team of highly skilled players and the floor leader who keeps the team focused on making clients successful.