Advertising delivers impact when it connects with the right person at the right time.

We offer comprehensive media planning including traditional media – radio, TV, out of home, and print – and digital media – programmatic, streaming, native, CTV and whatever waits around the corner. The incredible array of media channels and the fractured media landscape make the challenges of connecting with your customers greater than ever before.

Our media philosophy addresses the ever-shifting landscape by employing the “Two I’s” approach to meet immediate goals and to develop long-term media strategies.

Identity focuses on understanding who you want to reach and how to reach them efficiently. A robust data strategy is central, built on a hub with planning, buying, and measurement extending to all media. Navigating the fragmented digital landscape requires understanding your goals and implementing a first-party tagging strategy to collect and analyze user data.

Inventory is about meeting your audience where they are. We secure high-value placements through private auctions and programmatic direct deals. We don’t rely on third-party data or open-web transactions. Strict viewability standards and brand safety tools protect your media and maximize effectiveness.

Our adept media planning and buying team puts your message in front of the right audience through the most effective and efficient channels. Enterprise-level access to Google’s DV360 platform and associated tools sets Appleyard Duncan McCall apart from our competitors and makes us a leading-edge digital marketing powerhouse.